According to New Frontier Data, a global cannabis research firm based in Washington D.C., 86% of U.S. consumers have heard of CBD. However, only 18% of Americans have consumed CBD, and 29 % of U.S. consumers — about 73 million people — anticipate purchasing a product containing CBD before the end of the year. Several other celebrities have endorsed CBD products in the past, including another NFL superstar, Rob Gronkowski, among many others. Canopy also has a partnership with NFL superstar Patrick Mahomes, via its majority stake in the Biosteel Sports Nutrition brand. Biosteel also makes and markets CBD-enhanced offerings, but Mahomes is not involved in promoting those items.
She also remains on the board of Sequential Brands Group Inc., which licenses apparel and home-goods brands and sold the Martha Stewart brand to Marquee as part of a $175 million deal last year. At the same time, CBD sales growth has slowed to 14% this year after jumping 562% in 2019. Canopy Growth Corp. and Martha Stewart are starting their joint bid to break into the CBD market, betting that curated flavors and her celebrity name will bring the ingredient to a new demographic. For all products, the cannabidiol and fruit-flavored ingredients are domestically sourced and naturally flavored. The selection retails for $69.99 , and features six garden-inspired flavors including rhubarb, strawberry, red raspberry, black raspberry, passion fruit, and pink grapefruit. They are only available to consumers in states that permit the sale of CBD products. Even Canopy Animal Health’s website states that this is a new area of research and pet owners should consult with their veterinarian prior to starting any kind of cannabis treatment.
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Not a consumer of smokeable cannabis, Stewart prefers gummies, flavored oil drops and softgels. Restorative Review is an honest, unbiased review site featuring wellness and CBD products, brands, and more. On Restorative Review, you’ll find reviews for health and wellness items, reviews on CBD oil, and reviews of CBD brands as a whole. After all that, she’s somehow found a minute to launch her own line of CBD products too, and they’re the most Martha Stewart gummies and oils that you could possibly imagine. My CBD supplement line offers beautiful, elevated products that help people live well.” The initial offering of four products is small but packs a mighty punch, and includes wellness gummies, softgels and oil drops. Rumor has it there are big plans in the works for the collaboration, including new gourmet flavor profiles and even CBD treats for pets.
When we tried the oil repeatedly over a few weeks, we always felt the same effects. The Martha Stewart branding helps to remove any stigma associated with CBD among older generations. So I took my two boysenberry gummies, rolled them around my mouth until I was moderately grossed out by the texture I created, sat back, and waited. The greatest thing I can say about Martha Stewart CBD oil is that it doesn’t do that.
Martha Stewart CBD is the newest and biggest CBD brand product launch from Canopy Growth Corporation in the U.S. All the best health and wellness advice, tips, tricks, and intel, delivered to your inbox every day.
“An issue with gummies, particularly those with THC, is their cumulative effect,” she explains to Refinery29. There are also 30 gummies per container, meaning that Stewart might be plowing through almost an entire one a day, if her habit is consistent. There is also a variety of tinctures, featuring the flavors of Meyer lemon, blood orange, and natural.
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Apart from insects, all animals including dogs have an endocannabinoid system — an ancient biological network that plays a key role in the body’s response to stress. This means that cannabis interacts with them on physiological level, but researchers are still figuring out how and in what doses. A lack of controlled studies on the effect of cannabis in animals didn’t stop weed-friendly wellness maven Martha Stewart from launching a line of CBD dog treats. The products are available at more than 580 “CBD HQ” store locations of The Vitamin Shoppe and Super Supplements. The Vitamin Shoppe’s official language on CBD products is that they provide “a sense of balance and general well-being.” Others have said that CBD can relieve stress, body aches and promote sleep. “We developed them to taste like pate de fruit,” in such flavors as black raspberry, kumquat, Persian lime and pink grapefruit.
- This year, Martha Stewart’s kicking things off with her dogs—and no, we don’t mean Snoop!
- The FDA requires that all CBD products undergo testing at qualified third-party labs before being released on the market.
- Even so, Klein said the momentum toward legalization that the MORE Act’s progress represents is promising.
- We are favorable on the amount of value that can be generated between Canopy Growth and Martha Stewart.
- Designed to make its stores destinations for hemp extract wellness solutions, the CBD HQ concept offers more than 20 reputable brands, including top-sellers such as Garden of Life, Charlotte’s Web, Irwin Naturals, Uncle Bud’s and SoulSpring, among others.
Even so, Klein said the momentum toward legalization that the MORE Act’s progress represents is promising. Forbes that pets can expect the same top of the line taste provided by her recipes for humans. The brand is also offering Pet Wellness Drops with 600 mg of CBD per bottle. “CBD wellness has never been this inviting and has certainly never tasted this great.”